The Designery

Based in St. Peters, Missouri, The Designery is a small web design and SEO studio run by a licensed cosmetologist turned Squarespace specialist, Kristi Wiest. The business works with beauty and wellness businesses specifically, including luxury salons and spas, medical spas and aesthetics practices, and other premium or high-end service providers, both in the St. Louis area and beyond. The founder's background in cosmetology informs the studio's understanding of industry-specific needs, such as before/after galleries, booking systems, and handling sensitive client or medical information. Services center on custom Squarespace website design, paired with SEO optimization intended to help local clients find beauty and wellness businesses through search. The process is structured into three stages: discovery and strategy to clarify a client's vision and goals, purposeful design that shapes each site element around attracting ideal clients, and launch and support that includes training for managing the site afterward. UX/UI work covers user research, wireframing and prototyping, and usability testing, while accessibility features such as screen reader compatibility and alt text for images are built into each site to improve both inclusivity and SEO. Responsive design ensures sites function across devices, and a personalized consultation stage is used at the outset to define brand essence and objectives before design work begins.