The Experience Design Studio

Based in Ambler, Pennsylvania, The Experience Design Studio (XDS) operates as part of the XDS Group, a collective that also includes XDS.ai, an applied AI studio, XDS Health, a life sciences marketing agency, and Hue Rx, a brand strategy and design studio for medical device products. Founded in 2017, XDS works with organizations ranging from startups to established brands, including clients in the healthcare and life sciences sectors such as Arcus BioSciences, Shockwave Medical, and the Christopher & Dana Reeve Foundation, as well as consumer brands like Godiva. The team size is small, in the range of one to ten people. The studio's declared capabilities span search engine optimization, web development, web design, email marketing, pay-per-click advertising, UX/UI design, branding, and digital strategy. Its described work groups these into four areas: product and experience design, AI enablement, CRM and social media, and customer activation and analytics. Project examples include building digital infrastructure for a cancer therapy developer, developing a brand for a medical technology company, creating an interactive social media campaign for a confectionery brand, and redesigning a non-profit's web presence. The studio positions its approach around connecting strategy, design, and technology, with particular emphasis on projects for health and life sciences organizations alongside broader branded digital experience work.