The Favorite Co.

A small marketing consultancy based in Brooklyn, New York, The Favorite Co. is currently on hiatus but its website describes a team of senior consultants with backgrounds spanning digital marketing, marketing operations, branding, and content strategy. The team size falls in the 1-10 range, positioning it as a boutique consultancy rather than a large firm. Its stated client work includes helping organizations that had not previously invested in marketing strategy establish a narrative and voice, as well as supporting HubSpot migrations and CRM adoption for teams new to using a CRM system. Services described on the site include digital marketing strategy covering website builds, campaign development, digital channel selection, budget planning, content, email, and inbound marketing; content and communications strategy built around selecting and combining content pieces for an audience; branding work spanning new brand launches and repositioning with defined target audiences; and fractional CMO support for organizations not ready to hire a full-time marketing lead. Client-reported project work referenced on the site includes content creation, conversational marketing, CRM implementation and migration, website migration, email marketing and nurture campaigns, HubSpot onboarding, paid advertising, SEM implementation, search engine optimization, website design, and SEO analysis and strategy. The site also lists HubSpot-related services among its offerings, alongside business consulting and general marketing strategy work.