The Foundry Healthcare

Based in Altrincham, Foundry Healthcare is a communications agency working specifically within healthcare, pharmaceutical, veterinary and medical marketing. Its client base spans companies needing to reach patients, healthcare professionals, pet owners and parents, including organisations such as Crawford Healthcare, Thea Pharmaceuticals, Scholl and BMI Healthcare. The agency operates with a small team and positions itself around sector-specific knowledge, aiming to communicate credibly with clinicians and budget holders while accounting for the legal and regulatory constraints particular to healthcare marketing. The agency's declared services include SEO, branding, advertising, pay-per-click, social media marketing, packaging design and public relations. Its stated method begins with qualitative and quantitative research — depth interviews and focus groups among them — used to generate insight into a target audience before strategy is developed. This research stage feeds into strategic development, including testing theories and engaging key opinion leaders, before creative concepts are built to address the differing agendas of multiple audiences. Case studies referenced on the site cover work such as insight-led recruitment for a private hospital, packaging and campaign work for emollient and skincare brands, and training programme support, indicating a practice that spans research, strategy, creative campaign development and packaging design for healthcare-specific clients.