The Gray Dot Company

Founded in 2016 and based in Atlanta, Georgia, The Gray Dot Company is a woman-owned SEO, PPC, and AI consultancy operating with a small team of specialists. It positions itself as a hybrid between consultant and agency, working with organizations that need both strategic guidance and hands-on implementation, including large-scale enterprise clients undergoing complex technical projects such as multi-domain site migrations. Its client work spans sectors like media and sports, with a focus on preserving search equity through periods of significant technical or organizational change. The agency's declared services include SEO, SEO product management, content marketing, paid search, and digital market intelligence, alongside project-based offerings such as opportunity analysis, competitive analysis, and traffic loss investigations. Audit work covers content audits, technical SEO audits, AI audits, and JavaScript audits, while strategy engagements include content strategy, SEO roadmaps, and site migration planning. The Gray Dot Company has handled enterprise SEO replatforming involving simultaneous migration of multiple domains and millions of URLs, and it addresses JavaScript rendering issues affecting SEO signals through tools like a Chrome extension that identifies rendering differences. It also produces original research and free resources, including audits of AI crawl visibility, SEO templates, and blog content covering topics such as AI data citation accuracy, pagination optimization, and diagnosing JavaScript SEO issues.