The Highball Agency

Based on Baxter Avenue in Louisville, Kentucky, The Highball Agency works with beverage, hospitality, lifestyle, and premium consumer brands, including names in the spirits industry such as bourbon and gin. The team is small, led by co-founders Colin O'Daniel, who serves as Creative Director, and Noah Lyons, who leads production. The agency positions itself around senior-level talent operating with a lean process, taking on work ranging from focused content days to full campaigns, with engagements typically starting between $3,500 and $25,000 depending on scope. The agency's work spans three areas: brand strategy, covering identity, positioning, and messaging for new launches or brand refreshes; creative direction, encompassing campaign concepts and visual storytelling; and production and development, which includes commercial shoots and social content creation. Concrete listed capabilities include search engine optimization, branding, corporate photography, video production, content marketing, and content writing services. Past project examples referenced on the site include an experiential and creative activation, a premium digital and out-of-home campaign for a bourbon brand's Derby-season push, and a global brand campaign for a spirits client. The agency describes having completed projects for more than thirty brands and over a thousand individual projects, ranging from social assets and menu design to full commercial campaigns.