The Keyword Agency

Based in Westport, Connecticut, this small firm (team of 1-10) works with businesses seeking to grow online sales through search rather than traditional advertising alone. Its focus is eCommerce, with stated experience in Shopify consulting and Amazon advertising, and it positions itself around search engine optimization, search engine marketing, and paid search planning. The practice is led by Miriam Bakker, who has a background in direct sales and has worked with eCommerce and franchise-type clients. Testimonials referenced on the site come from contacts at organizations including Caterpillar, Vanity Fair Lingerie, and a ServiceMaster franchisee, suggesting experience across varied industries and company sizes. The agency's core methodology, branded "Be SEARCHIFIED™," is described as a four-step process: identifying a specific niche problem or use case the client's product solves ("Solve It"), describing that solution using the keywords prospects actually search for ("Say It"), using images and video to reinforce the message ("Show It"), and closing with a compelling offer including value-oriented bonuses and upsells ("Sell It"). Services listed include search engine optimization, advertising (including SEM/PPC and Amazon Ads), and web design, alongside eCommerce consulting and Shopify-specific consulting. The site also references education and training offerings, including suggested resources, Google certificate programs, and online courses. Case studies and examples of SEO and PPC/SEM results, along with Amazon Ads best practices, are presented as part of its approach to helping online sellers improve visibility and conversion.