The Liquid Phrase, Writing & Editing

Kristin Stankewicz runs The Liquid Phrase, Writing & Editing, a freelance copywriting and editing practice based in Appleton, Wisconsin, serving the Fox Cities, Oshkosh and Green Bay areas as well as remote clients elsewhere. Before turning to copywriting, she worked in marketing, e-commerce and CRM within the auto industry, then moved into freelance writing in 2004 after a contact at a Milwaukee ad agency suggested the field suited her business background and writing ability. She works with businesses and individuals of varying sizes and takes on both long-term client relationships and short-term or one-off projects. Services described on the site include advertising copywriting, marketing copy, product descriptions, real estate listing descriptions, website content and SEO, blog content, advertorials and newsletters, case studies, company histories, and editing and proofreading. Print design and content marketing are also listed among declared services. Her approach centers on translating a client's business knowledge and intent into clear, concise, compelling written communications, aiming to engage the target audience and strengthen brand image. Work is conducted remotely, allowing her to take on clients outside the immediate Appleton area while maintaining direct collaboration on messaging and content strategy.