The Nurtur

Based in Nesebar, Bulgaria, The Nurtur is a small SEO agency, founded in 2023, that specialises in working with Shopify eCommerce brands. It targets stores generating between roughly $300k and $5m in annual revenue, aiming to grow their organic visibility through both traditional Google search and AI-driven search platforms. The agency is run on a strategist-led model, with founder Adrian Peh working directly with clients rather than delegating to account managers, and it states it limits the number of new businesses accepted each month. The agency's declared service is search engine optimisation, applied specifically to Shopify and ecommerce sites, with additional focus areas including technical SEO and AI SEO. Described work includes technical SEO audits to identify and correct site errors, on-page setup using tools such as RankMath, Google Search Console configuration and troubleshooting, Google Business Profile recovery and local SEO for multi-location businesses, and building out local landing pages. Reporting is described as transparent, with clients receiving regular updates on progress, and engagements are offered without long-term contract lock-in. Case study material references organic traffic growth, keyword ranking improvements, and monitoring of citations across AI language model platforms such as Copilot and ChatGPT, alongside standard Google organic performance tracking.