The Obsidian Co.

Based in Larnaca, Cyprus, with a second office in London, The Obsidian Co. is a small digital marketing and branding agency founded in 2021 by Christos I. Loizou and Michalis Nikolaou. It works with businesses ranging from startups establishing a market presence to established companies undergoing rebranding or digital transformation, across a range of industries. The team positions itself as a strategic partner rather than a purely execution-based vendor, combining data-led planning with creative and design work for clients seeking measurable growth rather than one-off campaigns. The agency's core services are Search Engine Optimisation, Google Ads/PPC management, Social Media Marketing, and Branding, including brand identity creation and rebranding strategy. Its stated approach pairs performance marketing with brand storytelling and design, aiming to build brands that are both visually consistent and measurable in results. As an entry point for prospective clients, the agency offers a free audit covering branding, SEO, Google Ads, and social media, intended to identify gaps in targeting, structure, or execution. It is a Certified Google Partner, a status it has held in 2023, 2024, and 2025. Work spans campaign management, ongoing SEO, social media strategy and content, and end-to-end branding projects, reflecting a combined focus on digital advertising performance and brand development for clients looking to scale.