The Otherside

Based in Bengaluru, The Otherside is a communication and design agency founded in 2012, working with a small team on branding, digital marketing and design projects. Its client base spans a wide range of industries — hospitality, real estate, healthcare, retail, jewellery, education, fashion and financial services — including names such as MPS Jewellers, Sheraton, Aloft, Société Générale, COWRKS, bigbasket, Freshmenu, IBM and Embassy Residential. This breadth suggests the agency positions itself as a generalist creative partner rather than one focused on a single vertical. The agency's declared services cover strategy, design, digital and production work. On the strategy side, this includes business planning, brand evolution and architecture, communication strategy, user experience planning, media planning (online and offline) and consumer research. Design services range from brand identity and logo design to packaging, ATL and BTL campaigns, social media creatives, website and app design, space design and book design. Digital offerings include web development, UI/UX, social media marketing, email marketing, search engine marketing, search engine optimization and online reputation management. Production capabilities extend to printing, campaign shoots, photo and video shoots, and radio spot recording. Its portfolio reflects work across brand identity, campaigns, digital marketing, packaging, space design and brochure design for clients in sectors such as real estate, fitness, jewellery, hospitality and manufacturing.