The Reach Group GmbH

The Reach Group GmbH is a digital media agency based in Düsseldorf, working with brands, media and marketing managers as well as performance and affiliate managers. Campaigns are planned programmatically across the full user journey, from brand-building awareness activity to performance-driven sales conversion, with clients spanning agency and direct-client relationships across sectors including banking and finance. The agency separates its work into two tracks built on a shared data foundation: branding and reach campaigns, and performance display billed on a cost-per-order (CPO) basis. Branding work covers full-funnel media planning across display, video, audio, podcast and digital-out-of-home channels, with brand uplift and audience perception tracked through dedicated KPIs for each funnel stage. Performance display and retargeting are handled on a pure commission model, meaning media costs are only charged after a conversion, with campaigns reportedly ready to launch within 24 hours and brand safety controls in place. Programmatic buying runs through platforms such as DV360, Adform and The Trade Desk, extending into connected TV. Targeting combines standard segments like lookalikes and CRM-retargeting with third-party data, movement patterns, app usage, intent signals and geo-context, applied across channels in the open web rather than within walled-garden platforms, and designed to be cookieless-ready. Declared service areas also include SEO, content marketing, social media marketing and media planning and buying.