The Small Biz Expert

The Small Biz Expert is a small London-based digital marketing agency that works specifically with small and medium-sized businesses across the UK and internationally. It positions itself as an outsourced marketing team or a support function for existing in-house teams, working across a range of sectors and offering an initial no-obligation telephone consultation to discuss a business's needs before engaging further. Services are organised into distinct areas: paid media, covering Google Ads, PPC, Google Shopping Ads, Paid Social and LinkedIn Ads; SEO, including ecommerce SEO, Digital PR and AEO (SEO for AI search); strategy work, such as marketing strategy, Google Ads audits, SEO audits and consultancy; content and creative output, spanning copywriting, content marketing, LinkedIn content support and email marketing; web and conversion services, including landing pages, conversion rate optimisation, website consultancy and tracking and analytics; and training and support, with courses on digital marketing, Google Ads, LinkedIn Ads and Meta Ads, plus a recurring Google Ads Bootcamp. The agency also runs sector-specific training for Facebook Ads, LinkedIn sales teams, SEO and Instagram advertising. Its stated approach centres on tailoring strategy to each client's goals rather than applying a single fixed methodology, with an emphasis on return on investment and helping businesses focus on activity that produces measurable results.