The Social Ginger

Based in Bon Air, Virginia, and serving the Richmond area, The Social Ginger is a small marketing team founded in 2015 that works with business owners who find it difficult to manage their own online presence. The agency, led by founder Shannon Loy, positions itself as a full-service partner for small businesses looking to build a professional online presence without handling every marketing task in-house. Its client base consists of business owners seeking help with visibility, lead generation, and engagement across digital channels. Core offerings center on social media, including social media management, brand audits, strategy development, consulting, and paid social media marketing and advertising. Beyond social platforms, the agency provides video services covering high-quality capture and editing, positioning video as part of a broader social media strategy. Additional declared services include SEO, paid online marketing, marketing strategy, branding, content marketing, digital strategy, and graphic design, with custom graphics used to showcase a client's brand, products, and services. The agency describes a collaborative, customized approach to each client relationship and notes that despite its smaller team size, it offers clients access to marketing services comparable to those of larger agencies. The company also lists a social media speaker offering among its services. Prospective clients are directed toward a discovery call as an initial step before engagement.