The Whole Caboodle

Based in Harrogate, North Yorkshire, The Whole Caboodle has worked exclusively in the motor trade since it opened in 1994. It serves car dealerships and automotive businesses, focusing on the sector-specific demands of the trade rather than general web or marketing clients, including manufacturer requirements, live stock feeds, aftersales, motability schemes and finance integration. The agency is a small team of 1-10 people offering search engine optimisation, advertising, branding, digital strategy and web design, all built around automotive retail needs. Its central offering is CaboodleCode, an AI-driven car dealer website platform that personalises content for each visitor based on real-time browsing behaviour, including an AI-powered vehicle search that recommends stock according to what a customer has viewed and interacted with. The platform includes automated remarketing that surfaces offers based on visitor interest without manual campaign setup, and a lead identification feature that can name website visitors before they submit an enquiry form. Sites are built mobile-first, and the agency is an official Autotrader Connect partner, meaning stock updates sync in real time between a dealer's own website and Autotrader. The platform also provides a CMS with automated, scheduled PDF reporting and manufacturer finance integration that pulls through current offers. Beyond websites, the agency runs online car events, first launched in 2013, covering new car, used car, aftersales and motability campaigns, alongside digital media, email, SMS and broader campaign management for automotive clients.