The Zone Media GmbH

Based in Luzern, The Zone Media GmbH works with Swiss small and medium-sized businesses (KMU) that want measurable inquiries from their online marketing rather than vague reporting. The agency positions itself as a performance marketing specialist for regional and national Swiss companies, with cases spanning B2B manufacturing (acoustic panels), electrical and building technology firms in Central Switzerland, and a premium matchmaking service — indicating clients across both trades and consumer-facing sectors. The team is small, sized between 1 and 10 people, and works on an hourly billing basis with a six-month minimum term followed by monthly cancellation. Core services are Google Ads, SEO and GEO (generative engine optimisation), supported by conversion tracking and monthly reporting limited to three figures: number of inquiries, cost per inquiry, and resulting orders. Google Ads campaigns are built with tracking to attribute leads to spend, while SEO work focuses on improving rankings for a limited set of five to ten search terms considered relevant to a client's industry rather than producing broad audits. The onboarding process starts with a call reviewing regional search volume and current positioning, followed by a setup phase covering campaigns, conversion tracking and a dashboard, and then ongoing optimisation. The agency states it does not build websites, handle branding, manage social media, or offer long-term contracts, focusing instead on paid search, organic search and generative search visibility for Swiss SMEs.