Thebrandhype

Founded in 2019 and based in New Delhi, BrandHype works with D2C brands and startups across India, focusing on marketing systems built around measurable outcomes such as customer acquisition cost and ROAS rather than reach alone. Client work referenced on the site includes long-running engagements with Lenskart and Unstop, alongside collaborations with brands such as Swiggy. The team is small, in the one-to-ten range, combining strategists, content producers and creators. The service list spans influencer marketing through a network of creators across nano to mega tiers on Instagram, YouTube, LinkedIn and Moj, alongside content strategy covering calendars, creative direction and copywriting. Meme marketing and cultural-relevance campaigns are highlighted as a distinct method, illustrated by a three-year partnership with Lenskart and an eighteen-month campaign built to embed Unstop within student conversations on campuses. Performance marketing covers Meta and Google Ads, retargeting and funnel optimisation, while PR and brand communications work involves placing founders in publications and podcasts. Additional capabilities include event coverage and reel production for launches and activations, plus commercial content and ad film production aimed at digital-first formats. Search engine optimisation, email marketing, pay-per-click and social media marketing round out the declared service offering, positioned as a single full-funnel system rather than separate specialist engagements handled by multiple vendors.