theEword

Based in Manchester, theEword is a digital strategy agency working exclusively with property companies, covering the PBSA (purpose-built student accommodation), residential and commercial subsectors, as well as leisure space operators. Clients are drawn from across Europe, North America and APAC, and the agency states it manages lead generation and awareness activity for over 300 student accommodation buildings across Europe, the United States and Asia. The team size is small, in the 1-10 range, and the agency positions its work around sector specialism rather than serving clients across multiple industries. The declared services are Search Engine Optimization, Content Marketing, Digital Strategy, Pay Per Click and Social Media Marketing. Its stated method centres on a discovery process that uses focus groups, customer interviews, surveys and data-mining to build audience profiles, content pillars and buyer journeys, identifying who customers are, where they spend time online and what messaging resonates with them. This research feeds into digital marketing campaigns, content and visuals tailored to different property contexts: pre-launch and later-phase lead generation for residential developments, BAU lead generation and seasonal booking campaigns for student accommodation, occupancy- and yield-focused storytelling campaigns for commercial assets, and footfall-driving campaigns for leisure venues, where the agency describes having sold tickets for attraction clients.