Think China

Think China operates from Sydney as part of a network of offices across the Asia-Pacific region, with a specific focus on connecting brands to the Chinese consumer market. The agency works with businesses seeking to reach Chinese consumers both within Greater China and in overseas markets such as Australia and New Zealand, South East Asia, and the Greater Bay Area, including segments such as Chinese migrants, international students, and tourists. Its team size falls in the 11-50 range, and it positions itself around combining local market research with digital execution tailored to Chinese-language platforms. Services span consumer and daigou marketing research, creative digital marketing, Chinese social media and KOL/influencer marketing, event production, and search engine marketing, alongside eCommerce capabilities delivered through its UnifyXP solution, fulfillment services, and eCommerce analytics. On the technology side, the agency develops WeChat mini programs, websites, and China-based cloud solutions. Described methods include iBeacon integration with WeChat to convert offline retail traffic into WeChat subscribers, celebrity and KOL endorsement campaigns, and a broader approach covering strategy development, campaign creative, media planning, and analytics reporting. This is framed as a 360-degree process intended to let brands manage campaigns across research, marketing, eCommerce, and technology within a single engagement, with case studies referencing WeChat subscriber growth campaigns and brand ambassador partnerships in the Australian market.