TIETA

Based in Wānaka, New Zealand, TIETA is a freelance web design practice operating under the name Tieta, serving small businesses across sectors such as trades, hospitality, hunting and outdoor retail, and earthworks. The team size is small, consistent with a one-person or micro-studio operation, and client work referenced on the site includes local companies like Impact Ink, OnSight Earthworks, Black Peak Electrical, South Island Hunting, and Matrix Interior Plastering. Clients are typically businesses that already have some market presence but need a more polished, findable, and functional web platform. The declared services are Search Engine Optimization, UX/UI Design, Video Production, and Web Design, delivered through a three-stage process. The first stage covers research and identity, including market research, defining a visual direction, and shaping a communication strategy. The second stage is copywriting, covering keyword research, main messaging and tagline development, clarifying the client's offer, and selecting calls to action. The third stage is web design itself, encompassing sitemap planning, on-page SEO elements such as headings, meta data and URLs, along with UI work aimed at modern visuals and UX focused on seamless, responsive design. Some projects also extend into broader branding packages, incorporating logo design, social media setup, and sign writing for vehicles or machinery, alongside video content production.