Tortoise and Hare Software

Based in Atlantic Beach, Florida, and serving clients across the United States, Tortoise and Hare Software is a small marketing agency (1-10 employees) founded in 2018 by Hunter Nelson, who previously spent a decade working in the tech sector as a marketing software analyst and SaaS developer. The agency specializes in marketing for mid-market technology companies, focusing specifically on managed IT providers, IT services and consulting firms, cybersecurity companies, software developers, SaaS businesses, and other B2B service companies. Its stated best-fit clients are established technology brands with at least 10 employees and around $1 million in annual recurring revenue that have grown primarily through referrals or founder-led effort and are seeking a more scalable, sustainable growth system, often after previous experience with other agencies. Services cover website development, web hosting, landing page development, page speed optimization, and conversion rate optimization, alongside a range of SEO offerings including SEO management, AI SEO, local SEO, technical SEO, link building, programmatic SEO, and content marketing. The agency also handles social media marketing and pay-per-click advertising, managing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads. Its core focus areas are described as centering on websites, SEO, and PPC advertising, aimed at generating inbound demand, shortening sales cycles, and helping technology companies move from founder-led growth toward a repeatable marketing system that supports scaling from roughly $2 million to $10 million in annual recurring revenue.