Total Web

Based in Prato, Total Web is a small web marketing and communication agency founded in 2016, working with businesses and freelance professionals looking to develop a digital presence. The team, structured as a compact group of specialists with certified skills, describes its approach as starting from an analysis phase to define strategy before moving into design and development, aiming to balance aesthetics with technical execution across communication projects. The agency's declared service areas include Web Design, SEO & SEM, Web Analytics, Social Media, Communication, Brand Identity, Graphic Design, Content Strategy, website and e-commerce development, hosting and web marketing. Work is organized around three broad areas referenced on the site: communication (branding and identity work aimed at giving companies a distinctive and memorable presence), web design (building digital structures described as solid, functional and user-experience oriented) and digital marketing (applying strategic planning tools with a focus on measurable marketing objectives). The site presents the agency's process as one that combines creativity, strategy and web development, moving from initial analysis to strategy definition and then to execution, with an emphasis on ongoing training and hands-on testing of new tools and techniques to keep pace with changes in digital marketing.