TotalWeb Partners

Based in Clio, Michigan, and operating as a division of Strategic Market Solutions, LLC, TotalWeb Partners is a small web marketing team of one to ten people that focuses its work on law firms and industrial companies, including businesses in regulated industries. Its site content is organized around these two core client types, with dedicated sections and knowledge papers addressing industrial manufacturing marketing needs, such as building effective industrial websites, using case studies and success stories, applying SEO fundamentals, and running Google AdWords campaigns for manufacturers. The agency's declared service list covers web design and build, search engine optimization, paid ad management (including AdWords), social media management, email marketing, and branding, alongside CRM consulting and systems integration. Branding work is broken into specific components: brand promise, brand personality, brand image, message bytes, brand identity, and iconography. Ongoing site support is offered through what the agency calls common updates, catalog updates, online marketing, responsive web design, and website upgrades, along with integrated marketing and site audits. Prospective clients are offered a free website audit and a request-a-proposal process, and TotalWeb Partners maintains a portfolio of website examples, logo work, and case studies for both law firm and industrial marketing clients, plus customer service ticketing for existing accounts.