Tower Group Communications

Based in Łódź, Tower PR operates as a division of Tower Group, focused on image and reputation campaigns for companies, products and services. The agency works with a goal-first approach: it establishes the desired outcome of a communication effort before selecting the tools and channels used to reach it. Clients are businesses seeking support in building brand visibility, managing media relations, or developing a communication strategy from scratch, including companies without prior experience working with a PR agency. The team size is small, in the range of one to ten people. The agency's stated competencies span communication strategy development, SEO PR, media relations, corporate PR, product PR, crisis PR, social media marketing, content marketing, marketing consulting, and marketing for the crypto sector. Its working method starts with audience research — identifying who the client's customer is, how and where they spend time, and which media they consume — before deciding whether to prioritise traditional or new media and where to distribute content. Tower PR states that it agrees with clients on measurement rules at the outset of a collaboration, positioning transparency in how results are assessed as a basis for the relationship. The agency also produces editorial content through its own blog, covering topics such as SEO and GEO developments, and offers training sessions alongside its consultancy work.