Traction Marketing

Based in Christchurch, this small digital marketing team (1-10 people) works with New Zealand businesses that are looking beyond single campaigns toward longer-term commercial growth, including organisations expanding into international markets. The site's case studies reference clients such as RedSeed, Nutrient Rescue, Millpond and Ryman Healthcare, indicating experience with both domestic scale-up and global expansion projects. The agency positions itself as a strategic partner rather than a channel-by-channel executor, aiming to align digital activity with a business's broader direction and quarterly commercial objectives. Services cover search advertising (Google Ads, Display, YouTube, Performance Max, Bing), social media advertising (LinkedIn, Facebook, Instagram), SEO including local SEO and answer engine optimisation, conversion rate optimisation, and market-expansion work split into "Grow Global" and "Grow Domestic" strands, alongside A/B testing and market validation. Its stated method starts with translating high-level strategy into an annual digital marketing plan with quarterly objectives, followed by selection of the digital channels expected to drive results and guidance on investment levels. KPI benchmarking is described as a core discipline, tracking engagement, conversion and cart-abandonment rates alongside share of voice, market awareness and industry trends, and mapping customers through awareness, consideration and decision stages to identify funnel leaks. The agency also references CRM and HubSpot work as part of its service mix.