Travelboom Hotel Marketing

Based in Myrtle Beach, South Carolina, TravelBoom Hotel Marketing works exclusively with hotel brands and hospitality properties, including independent hotels, boutique properties, resorts, and destination hotels. The agency has been operating in hotel marketing since 1996, positioning itself as a specialist focused on helping properties reduce reliance on OTA bookings and grow direct revenue. Its client base spans different property types and sizes, from independent operators competing with short-term rentals to larger resorts targeting group travel and solo travelers. The agency's declared services cover search engine optimization, pay-per-click advertising, digital strategy, branding, email marketing, market research, social media marketing, and web development, delivered as a multi-channel marketing approach. Described methods include geo-targeted PPC campaigns aimed at reaching profitable guest segments, retargeting strategies designed to convert website visitors who haven't yet booked, Google My Business optimization to improve visibility for resorts, and online review management to protect booking volume. TravelBoom also emphasizes flexibility around website platforms, allowing hotels to operate outside proprietary CMS systems tied to certain agency partnerships, and highlights guest data ownership as part of its approach to personalizing the guest experience. The agency produces original research and a podcast focused on hotel marketing topics, and publishes case studies covering campaign outcomes for its hotel clients. It operates as part of the EVOQ Group.