Treefrog Marketing | Kelly Rice Fractional CMO

Based in Lafayette, Indiana, Treefrog Marketing works with service-based businesses, particularly home services and trades companies such as plumbing, HVAC, roofing, electrical, and construction firms, as well as B2B and niche organizations generating between $1M and $15M in annual revenue. Kelly Rice, who leads the agency's fractional CMO offering, has worked with companies in this space for more than 25 years, focusing on businesses that have outgrown disconnected marketing tactics and need clearer direction over strategy, messaging, and lead generation. The agency structures its work around two main partnership models. The Done-For-You Digital Marketing service is aimed at businesses generating $1M–$4M in revenue and involves developing and managing a digital marketing system connecting messaging, website, content, search visibility, and advertising, with engagements starting at $3,600 per month. The Fractional CMO & Marketing Support offering is designed for companies with $5M–$15M in revenue that require experienced marketing leadership without hiring a full-time marketing team; in this model, Kelly Rice works directly with business owners to set priorities and build strategy, supported by an in-house team that executes campaigns and projects, with partnerships starting at $7,500 per month. Declared service areas include SEO, content marketing, email marketing, fractional CMO services, and marketing strategy, with an emphasis on aligning these functions to support consistent lead generation and long-term growth.