Tricks

Working from Bratislava, Marek Jelok runs Tricks as an independent SEO and Google Ads specialist serving businesses that struggle to convert their online presence into revenue — companies with newly launched websites lacking traffic, redesigned sites that lost rankings, or firms running ads without seeing sales or profit. The practice is built around a stated philosophy that SEO and Google Ads are not goals in themselves; traffic and rankings are treated as means to an end, with client profit as the actual measure of success. Work is not offered indiscriminately: an initial "reality check" assesses whether a business genuinely needs SEO or PPC before any engagement begins. The declared service range covers SEO optimization, PPC advertising on Google Ads, web development, e-commerce development, low/no-code development, web design, digital strategy, and logo design. The described working method starts with a website audit to check technical and content readiness for campaigns, with fixes carried out alongside a developer where needed. SEO is positioned as the foundation of search marketing, with PPC introduced afterward as an accelerator once the underlying site converts properly. Client feedback referenced on the site mentions collaboration on e-shop creation, ongoing improvement suggestions after launch, and a straightforward, professional approach to SEO decision-making. The team size is small, consistent with a specialist-led, consultation-based operation rather than a large agency structure.