Trinity Heriot

Trinity Heriot is a one-person digital marketing consultancy based in Edinburgh, Scotland, run by Ewen Angus since 2004. The consultancy works with businesses, websites and retailers across the UK, spanning private, public and government sectors, and has worked with over 160 companies and organisations. While based in Edinburgh, it serves clients throughout the UK remotely via phone, video call or email when in-person meetings aren't practical. It also partners with web design and graphic design agencies across the UK, acting as an in-house digital marketing consultant on their clients' projects. Services centre on search engine optimisation, pay-per-click advertising through Google and Microsoft Ads, and social media marketing across platforms including Facebook, Instagram, LinkedIn, X (Twitter), Pinterest and YouTube. The consultancy also covers email marketing, online reputation management, digital PR, website design and development, and freelance or interim in-house marketing support for longer-term or larger projects. Its search-related work extends beyond traditional engines like Google and Bing to include optimisation for AI-driven search features such as Google AI Overviews and other AI engines like ChatGPT, sometimes referred to as AEO or GEO. Campaigns are described as bespoke, tailored to each client's specific requirements rather than following a fixed package, with pricing positioned as competitive. Client engagement typically begins with a direct enquiry to Ewen Angus, followed by a proposed campaign strategy addressing search rankings and overall website effectiveness.