Tru

Based in Toronto, Tru is a digital transformation firm with a team of more than 200 people, working with enterprise and mid-market clients across sectors including retail, property management, grocery, and industrial software, as reflected in project work for organizations such as Aptean, Oxford Properties, Urban Planet, Sobeys, Empire Co., CSA Group, The Beer Store, and RedTag. The agency structures its work around digital strategy, user experience, development, ecommerce, and digital marketing, positioning itself as a partner for growing and established businesses seeking coordinated design, technology, and marketing support rather than a single isolated service. Its service lines cover website design, customer experience and information architecture work, and development spanning web, mobile app, software, and CMS builds, supported by DevOps. Ecommerce work is tied to specific platforms, including Adobe Experience Cloud, Salesforce, Shopify, and BigCommerce, with headless commerce options offered through its Hed Commerce product. Digital marketing services include SEO and organic search, paid advertising, online marketing, and AI search optimization, paired with data and analytics offerings such as data audits, tracking, and visualization. Tru also develops AI agents and agentic commerce tools, including an agent called Axis AI Discover, and maintains its own software products, among them WordPress plugins for file management and page duplication and an SFMC Studio dashboard tool for Salesforce Marketing and Sales Cloud data.