True

Founded in 2012 and based at Oxford Street in London, True works as a business-to-business marketing agency with a team of more than 200 people. It forms part of BBN Global, a worldwide network of B2B agencies, and describes its client base as B2B brands looking to move beyond short-term performance marketing toward longer-term brand building. The agency positions itself around the idea of applying consumer-style creative thinking to professional and business audiences, aiming to create brand associations that carry commercial value over time. Its stated services span search engine optimization, branding, content marketing, social media marketing and call centre services, delivered as part of a full-service offering rather than isolated campaigns. Method-wise, the agency emphasises storytelling built on what it calls human truths, translating research and insight into creative work intended to be memorable, citing a large-scale sculpture campaign as an example of this approach. It also references AudienceIQ, described as a tool for audience intelligence used to inform media and creative decisions. Leadership includes founding partner Richard Parsons, whose background is in strategy, having worked at Anderson & Lembke earlier in his career. The agency frames its internal culture as open to ideas from any role, alongside a stated commitment to transparency with clients and colleagues as part of its working practice.