Truth.

Founded in 1999 in Santa Ana, California, Truth is an advertising and branding agency with a team of 11-50 people working across sectors that include consumer electronics, home appliances, transportation, and regional food and retail brands. Its client roster, based on the case studies it presents, includes Samsung, Beko, Bosch, Howards, OC Streetcar, Pacific Surfliner, OC GO, Quickblade Paddles, and Baker's, spanning both large national brands and smaller regional businesses. The agency's stated approach centers on helping companies articulate why they exist rather than simply what they sell, working from the premise that consumers respond to brands whose values align with their own. The agency's declared services include Search Engine Optimization, Advertising, Branding, Graphic Design, Market Research, Marketing Strategy, Video Production, and Corporate Photography. Within this range, it points to four areas as particular strengths: audience identification and dimensionalization, which involves defining a client's audience and understanding what that audience values; strategy development aimed at creating differentiated ways to connect with that audience; branding integration, described as organizing varied tactics so they read as a single, consistent brand voice; and design work intended to stand out from competitive clutter. Project examples cited on the site range from product launches, such as the Samsung Galaxy S22 and Beko dishwasher and home appliance campaigns, to brand repositioning work for regional clients like Howards and Baker's, and transportation marketing for OC Streetcar and Pacific Surfliner.