Two Rivers Marketing

Based in Des Moines, Iowa, Two Rivers Marketing works with B2B manufacturers and brands that sell through distributed sales channels — dealers, distributors, and reps who need consistent execution at the local level. Operating since 2000 with a team of 11-50, the agency positions itself as an integrated growth partner rather than a traditional product-marketing shop, focusing specifically on companies that must align a central brand message with independent channel partners operating in hyper-local markets. The agency's stated approach centers on connecting marketing, sales, and dealer networks so they function as a single system rather than separate efforts. Declared service areas include search engine optimization, marketing strategy, advertising, public relations, and web development, which feed into four named growth offerings: full-funnel growth strategy (linking brand, data, and sales activity to close deals), content marketing strategy (translating complex solutions into buyer-facing narratives), go-to-market strategy (building market demand), and sales enablement strategy (equipping dealer channels with territory-specific tools and materials). The agency also offers a "Catalyst Diagnostic," a process intended to identify friction points between sales, marketing, and channel partners before designing a growth plan. Case examples referenced on the site include work supporting local sales representatives for a channel-based brand and a first-party data collection initiative built around exchanging useful information with an audience in return for data, reflecting the agency's channel- and data-oriented working method.