Type A Media

Type A Media is a small SEO and digital PR agency based in London, working with established businesses that want to grow through search and AI-driven discovery. Founded in 2017 and operating with a team of up to ten people, the agency has published case studies covering brands including BrewDog, Just Eat, Cambridge and Casumo. Alongside SEO, it also lists pay-per-click and public relations among its declared services. Its work is structured around named frameworks rather than ad hoc processes. REST (Research, Evaluation, Strategy, Tactics) covers the audit and strategy phase used to identify the highest-leverage SEO and AEO tasks before delivery begins, while BOOM (Broken site, On-page, Off-page, Measurement) governs implementation, run in six-week cycles. Digital PR is approached through data journalism, building stories around individual data points to pitch to relevant journalists at scale rather than mass outreach. Auditing is supported by an "Audit Engine" that generates a client-level visibility audit from a given URL, plus a "Keyword Universe" process for foundational keyword research. Content production uses an in-house content agent that assists with drafting and editing while keeping a human editor in the loop. The agency also tracks an AI Visibility Index, monitoring which brands are named by AI systems within an industry, and runs its own website on an agentic CMS called EmDash as part of ongoing tooling development.