UM | Shopify Marketing Agency

Based in Kyiv, Ukraine, UM is a small team focused exclusively on Shopify store owners, positioning itself as a Shopify Partner agency that has worked on more than 200 e-commerce projects. Rather than serving a broad cross-section of businesses, its client base is built around online retailers selling physical and digital products who need help scaling revenue through paid channels and retention systems. Services cover growth strategy, paid social, paid search, retention marketing, and SEO. The growth strategy work starts with reviewing a client's business goals and historical profit-and-loss data to set KPIs before choosing channels. Paid social management runs campaigns on Instagram, Facebook and TikTok, combining creative testing with audience targeting aimed at sales rather than clicks. Paid search covers Google and Bing Ads, with keyword strategy and optimization intended to control acquisition costs while scaling budgets. Retention marketing uses email and SMS, including automated flows and personalized campaigns, to increase customer lifetime value. SEO work combines technical optimization, content strategy and backlink building. The agency describes a structured four-week onboarding process moving through briefing and account access, unit economics and audit work, tracking and campaign setup, and finally reporting and optimization, giving new clients a defined path from initial audit to ongoing campaign management.