Umbrella Legal Marketing

A small team based in Toronto, Umbrella Legal Marketing works exclusively with Canadian law firms, ranging from smaller practices to larger firms. The team is led by professionals with both legal and marketing backgrounds, which shapes an approach centred on understanding the specific needs and business objectives of practicing lawyers. Rather than offering generic marketing packages, the agency positions itself as a specialist working solely within the legal sector, aiming to build brand awareness, support client development and help firms target defined business goals, whether that means growing an existing client base, shifting practice direction, or reaching a new demographic. Services cover online and traditional marketing, including social media, web design and content such as blogs, alongside public relations and community marketing intended to strengthen a firm's reputation and visibility. Referral building is treated as a distinct service, framed around cultivating professional relationships as a long-standing client development method. Consulting is also offered, addressing broader business concerns such as talent recruitment and succession planning alongside marketing strategy. The declared service list additionally includes search engine optimization, content marketing, corporate photography, digital strategy and video production. The stated process begins with identifying a firm's business objectives, followed by developing, implementing, managing and analyzing a tailored marketing strategy, with case studies referencing work for firms including Grosman Gale Fletcher Hopkins LLP, Meridian Law Group, Cuming & Gillespie LLP, Tierney Stauffer LLP and Boulby Weinberg LLP.