Undercover.co.id

Undercover.co.id operates as a strategic unit under PT Tujuh Huruf Digital, based in Jakarta, and works with organizations across sectors including finance and wealth management, healthcare, manufacturing, logistics, real estate, retail and FMCG, franchises, law firms, professional services, B2B SaaS, education, HR/recruitment, and tax consultancy. The agency states it has operated since 2002, with a specific focus on Generative Engine Optimization (GEO) since 2023. Its stated aim is to help premium and enterprise-type organizations be recognized, understood and accurately referenced by generative AI systems, positioning this work as distinct from traditional SEO ranking or traffic goals. The agency's core service is GEO, described as structuring entities, data architecture and contextual alignment so that businesses are correctly identified by generative AI systems such as ChatGPT, Google Gemini and AI-based search engines. Listed capabilities include AI Answer (stabilizing answer structures and reference consistency across AI platforms), AI Search (optimizing referencing patterns within generative search features like AI Overviews through data structuring), AI Visibility (monitoring and improving how entities appear in AI retrieval and referencing), and AI Integrity Audit (auditing entity definition consistency, retrieval mapping, machine readability, cross-AI synchronization, and risks of hallucination or bias). Work is carried out under what the agency calls its own GEO operational framework. It references confidential, NDA-protected case examples covering a financial holding company, a luxury retail group, and an energy corporation in Indonesia, describing outcomes such as improved AI entity referencing and reduced reputational volatility across generative engines, without disclosing client identities or measurable figures publicly.