Underdog Marketing Solutions

Based in Canton, Georgia, with an additional presence serving clients in Lansing, Michigan, Underdog Marketing Solutions is a small team offering search engine optimization and web design services. The company works with businesses of various types, positioning its offering around local SEO campaigns aimed at helping clients dominate their local market or expand into new regions. The team describes over a decade of experience in the digital marketing space. The agency's local SEO approach is structured around four core areas: keyword research to identify relevant, high-performing search terms; on-page optimization covering meta tags, content and site structure; off-page optimization through backlinks, partnerships and social signals; and technical SEO addressing site speed, mobile responsiveness and search engine compliance. Client work follows a six-step process that begins with a kickoff call to learn about the business and its goals, followed by a comprehensive analysis of the site, competitors and market trends. From there, the team implements on-page and off-page tactics, content creation and technical enhancements, then monitors and analyzes performance data to make ongoing adjustments. The agency also offers a free website audit and free SEO audit as an entry point for prospective clients, alongside its website design services.