Upper Marketing

Based in Sorocaba, Brazil, this agency focuses on B2B demand generation for companies looking to scale sales through digital channels. It has operated in the market since 2013 and works with businesses across Brazil, positioning its work around measurable performance and predictable return on investment rather than broad brand awareness campaigns. The agency's process begins with defining the ideal customer profile (ICP) and identifying the offers and pain points relevant to a client's products or services, followed by an audit of the client's existing website and landing pages to recommend conversion improvements. It then maps the customer journey, documenting touchpoints and the marketing and sales actions needed at each stage, before building and launching paid traffic campaigns (Google Ads, Meta Ads, TikTok Ads), conversion funnels, and automations, testing individual elements for performance. Additional services include high-conversion landing pages built with persuasive copy and A/B testing, email marketing and automation sequences for lead nurturing, CRM setup and lead management integration, and content creation for social media, email, and sales materials based on the customer journey. Work continues with ongoing optimization, periodic performance reporting, and scaling of campaigns that perform well, supported by a centralized dashboard connecting sales and marketing data for unified decision-making.