Valve+Meter Performance Marketing

Based in Indianapolis, Indiana, Valve+Meter Performance Marketing works with businesses in the trades and home services sector, including HVAC, plumbing, roofing, electrical, foundations, solar, windows and doors, construction, moving, flooring, pest control, painting, lawn care, and garage doors. The agency operates with a small team of one to ten people and structures its work around an approach it calls ThinkFirst, which frames strategy and data analysis as a precursor to marketing execution. It also offers support for private equity clients and multi-location businesses. The agency's service range covers search and visibility work such as SEO, local SEO, AI search optimization, Google Business Profile monitoring, and reputation management, alongside website design, development, conversion rate optimization, and WordPress builds. On the paid media side, it handles PPC, Google Local Services Ads, paid social, Yelp Ads, geofencing, OTT/streaming ads, display and retargeting, and programmatic media buying. Content and creative services include branding built on the StoryBrand framework, content marketing, social media, video production, vehicle wrap design, and traditional media and direct mail. Strategic offerings include an AEO audit, data and call tracking insights, and digital PR, while growth-focused services cover lead generation and email/SMS marketing. The agency also produces a podcast and publishes case studies and testimonials related to its client work.