Van der Kraken Ltd.

Based in London, Van der Kraken Ltd is a freelance conversion rate optimisation practice run by Dario van der Kraken, working with clients around the world rather than a fixed regional base. The client base spans solopreneurs, individual site owners, startups, agencies and larger companies, indicating a practice built around one-to-one consulting rather than a large account-managed structure. The company is registered in England and Wales and operates as a small team of one to ten people, positioning itself around personal, direct client contact rather than layered account management. The service range centres on conversion rate optimisation and covers CRO consultations, CRO audits, AB testing, landing page optimisation, user research, and CRO training and coaching. A CRO audit is used to identify where a site's conversion issues lie and how to address them, while AB testing is applied to key areas of the user journey to test and improve conversion performance. Landing page work focuses on optimising specific pages to increase revenue, and user research is used to understand who site visitors are, what they respond to, and where they encounter difficulties. The training and coaching offering is aimed at people moving into CRO roles who need structured guidance and ongoing support. Additional listed capabilities include search engine optimisation, application testing, corporate training and coaching, and UX/UI design, broadening the offer beyond CRO alone.