VERSA Agency

Based in Cremorne, Australia, VERSA works as a digital acceleration agency serving a client base spanning food and beverage, lifestyle and entertainment brands, government departments, not-for-profits, and financial services organisations. Founded and led by CEO Kath Blackham, the agency positions itself around helping organisations move from legacy approaches toward AI-enabled, connected digital experiences. Its team of 11-50 people has worked with organisations including BIG4 Holiday Parks, Netflix, Village Cinemas, City of Sydney, Beyond Blue, Carpet Court, City of Port Phillip, and Museums Victoria, reflecting a client mix that ranges from commercial brands to public sector and community organisations. The agency's declared service range covers Search Engine Optimization, UX/UI Design, Branding, Digital Strategy, Market Research, AI Development, and Mobile App Development, delivered through a framework of Experience Strategy, Innovation Sprints, Experience Design, Scalable Technology, and AI Acceleration. Work is grouped into project types the agency labels Experiential, Conversational, Transactional, Educational, Transformational, and Commercial, covering areas such as story-led interactive experiences, voice and chat AI for customer engagement, conversion-focused e-commerce, government and not-for-profit digital experiences, legacy system transformation, and brand-led commercial platforms. The agency describes its approach as centred on validated proof-of-concepts, accessibility and best-practice design standards, and embedding AI thinking across client organisations to support scaling, conversion, and customer support objectives.