Via Marketing

Via Marketing works as a fractional marketing agency for B2B companies, based in Vancouver and operating across Canada, the US, and Israel. Founded in 2017, the agency positions itself around go-to-market planning and execution for businesses entering new markets, acquiring customers, and scaling marketing without building a full in-house department. Its model centers on fractional CMOs who take on strategy, positioning, vendor management, budgets, and measurement, giving client companies senior marketing leadership on a part-time basis. The service list covers organic SEO on Google, paid advertising on Google, Facebook, Instagram, and LinkedIn, email marketing, marketing automation, and web development, alongside GEO/AEO work aimed at visibility in AI answer engines such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Paid campaigns are described as connecting keyword research, creative, landing pages, and conversion measurement to generate leads and profitable inquiries, while LinkedIn advertising is framed specifically around B2B lead generation. Marketing automation work ties CRM, email, and customer journey data together to target messaging by audience and timing. Rather than running channels separately, the agency states that it organizes activity around defined business goals such as visibility, lead quality, pipeline, and cost-per-acquisition control, using MarTech and data analysis to inform targeting decisions. The team is small, sized 1-10, and includes a network of fractional consultants supporting client engagements remotely.