Vidify

Based in London, Vidify works as an outsourced video production partner for business directories and SME-focused digital marketing companies rather than for end customers directly. Its clients are channel partners — resellers who want to add video as a service to their existing product portfolio without building in-house production capability. Founded by Jason Ricks in 2008, the company has grown to focus exclusively on servicing these reseller partners, including large UK online business directories such as Yell, TouchLocal and Scoot, with production experience spanning more than 50 business sectors. Vidify's offering is structured around three areas: strategy, production and performance. Strategic support ranges from one-off video consultancy workshops to ongoing operational involvement, helping partners understand where video fits within their product range. Production is delivered through a network of on-demand videographers managed via an online project management system, allowing partners to launch video services without additional staff or infrastructure. On the performance side, Vidify works with partners on product and pricing alignment for their client base. Commercially, the agency operates a pay-per-project fee structure intended to lower the risk of launching new video products, and states that its supply costs run below those of traditional production companies. For end customers, video projects are positioned as a way to support SEO, traffic conversion, engagement and reach across social channels, though search engine optimisation itself is offered as a complementary service rather than a separately detailed methodology.