Violet Clover Consulting

Based in Polk City, Iowa, Violet Clover Consulting is a small marketing firm serving organizations with complex sales cycles, including growing businesses, larger corporate teams, and nonprofit organizations. The company is led by Kellie Crawford, who brings marketing experience across Fortune 500 companies, growing businesses, and nonprofit organizations. Work is conducted both in person and remotely, with client conversations often starting informally over coffee or Zoom. Clients typically approach the firm when marketing results have stalled and the next steps are unclear. The agency structures its work around three main offerings. A Performance Evaluation provides a focused review of existing marketing efforts, examining messaging, strategy, and performance to identify gaps and prioritize quick wins. A Comprehensive Strategy service builds a tailored marketing plan based on how a client's buyers make decisions and how their specific sales cycle functions, aiming for a plan built for traction rather than general activity. Ongoing Leadership offers continued marketing guidance for companies that need experienced direction without hiring a full-time marketing staff member, with the firm working alongside internal teams to set direction and guide execution. Declared service areas supporting this work include search engine optimization, digital strategy, marketing strategy, content marketing, social media marketing, and email marketing.