VML

Operating as part of the WPP network, VML maintains an office in Atlanta, Georgia, within a global structure that spans more than 150 offices across over 50 markets and involves roughly 26,000 people worldwide. The agency works across a wide range of industries, with published case studies referencing clients such as Mondelēz International, The Coca-Cola Company, Vaseline, Ziploc, KitKat and BIC Brazil, indicating a client base that includes large consumer and packaged-goods brands operating on an international scale. The agency's declared services include search engine optimization, advertising, branding, market research and web design, delivered through three stated areas of core expertise: Brand Experience, Customer Experience and Commerce. Brand Experience work centers on building brand worlds and creative platforms intended to create emotional connection at early touchpoints. Customer Experience focuses on designing digital experiences meant to support engagement and loyalty. Commerce work involves connecting media, content and technology to help products be found and purchased. Beyond these three pillars, VML lists additional enterprise-level capabilities such as Consulting, Technology, Transformation, Health, B2B, Apps, CRM, Data, Influencer Marketing, Intelligence, Media, Web3, Social Media, and Sport, Experiential & Entertainment, reflecting a structure organized around integrated marketing, technology and commerce disciplines rather than isolated service lines.