Wave Evolution

Based in Petaling Jaya, Wave Evolution is a small marketing services provider working with companies across Malaysia, describing a client base that ranges from SMEs to public-listed and multinational companies. The agency positions itself among the early providers of email marketing, social media marketing, SMS marketing and SEO in the local market, and it presents its offering as an alternative to keeping this work in-house, framing itself as an outsourced marketing manager for businesses that prefer not to build the capability internally. On the social media side, the agency describes a structured four-step approach: defining the marketing objective (brand recognition, lead generation or sales), conducting competitive analysis and building buyer personas, selecting the appropriate networks (such as Facebook, Instagram or LinkedIn) based on where target customers sit in the funnel, and then launching campaigns with content planning and ongoing measurement against KPIs. This service sits alongside other declared offerings, including email marketing, SEO services aimed at improving Google rankings, and sales-oriented outsourcing such as telemarketing for B2B lead generation, lead qualification and sales follow-up. Additional listed capabilities include database marketing, WhatsApp marketing, Google Ads management and web data scraping for business analytics, indicating a broader data-and-marketing-platform focus beyond social media alone.