Waypost Marketing

Based in Greenville, South Carolina, Waypost Marketing works with B2B clients across the Southeast, positioning itself as a small, full-service team (1-10 people) built around transparency in how marketing budgets are spent. Rather than leading with tactics, the agency frames its work around strategy first, aiming to align marketing activity with client business goals before recommending specific channels. Industry focus is described in general terms as partnering with "like-minded companies" across several sectors of expertise, without naming specific verticals. Services described on the site include marketing strategy consulting, content strategy and content marketing, sales enablement (addressing missed leads, messy pipelines, or handoff issues between marketing and sales), and AI consulting aimed at marketing, sales, and operations leaders. Waypost also offers business technology and CRM consulting to optimize a client's existing tech stack, along with email marketing, SEO services described as data-driven and AI-focused, and AEO (answer engine optimization) aimed at visibility in AI-driven search results. Additional offerings cover paid advertising as a Google Ads Partner, social media management, video production and podcasting through an in-house studio, event and trade show support, graphic design, branding, and web design intended to function as a lead-generation tool. The agency also publishes case studies and a design portfolio documenting completed client work.