WCBD-TV CountOn2Connects

CountOn2Connects is the digital marketing division of WCBD-TV News 2, based in Mount Pleasant, South Carolina, and operates as a local digital marketing company serving the Charleston, South Carolina area. It works with businesses across sectors including home services and contractors, professional services, legal and financial services, healthcare and wellness, hospitality and tourism, and B2B and industrial services, aiming to connect them with the WCBD-TV and CountOn2.com viewer and website audience. The agency's stated services include Search Engine Optimization, Broadcast Video, Media Planning & Buying, Pay Per Click, and Video Marketing. Its approach is organized around a funnel of brand awareness, local reach, consideration, and conversion: brand awareness is built through low-cost, high-frequency display and video ads designed to reach the same user multiple times per month; local reach draws on the WCBD-TV/CountOn2.com viewership; consideration tactics include competitive geofencing and digital out-of-home advertising aimed at competitors' audiences; and conversion is pursued through email marketing, Google Ads, and retargeting to generate leads such as phone calls, form submissions, store visits, and sales. Additional described tactics include hyper-local geo-targeting, programmatic display and video advertising, OTT/CTV advertising on streaming platforms, and paid social media advertising on Facebook, Instagram, and LinkedIn, alongside paid search advertising on Google and Bing. The agency also references work on optimizing for AI-overview and ChatGPT search results.