Web Labs Ltd.

Based in Belgrade, Serbia, Web Labs Ltd. has been active in software engineering since 2011 and operates with a small team of one to ten people. The agency works with clients across sectors including insurance, FMCG, and ecommerce, and describes its projects as coming through referrals, with some partnerships extending over a decade. Examples of its work include an insurance information system covering claims processing, broker portals and policy management for an InsurTech client, a mobile-first loyalty platform for HoReCa channels built for an FMCG company, an AI-driven ecommerce platform with product recommendations and catalog management, and a website and loyalty application still in active use in its second year. Declared services span search engine optimization, custom software development, mobile app development, and AI development, with search optimization appearing as part of ecommerce catalog and recommendation work. Technical delivery draws on Python, React, React Native, PostgreSQL, and Azure, along with AI/ML components for tasks such as product recommendation engines. The agency describes a four-stage process: a discovery phase to understand business goals, constraints and users before writing code; an architecture phase for technical design; a build phase run in two-week sprints producing working software each cycle; and an ongoing growth phase after launch, framed as the start of a continuing relationship. Client engagements are presented as long-term, with maintenance and evolution of systems continuing for years after initial delivery.